Presentation Details

~~~~~~~~~~~~~~ The Eleventh International Literacy and Education Research Network Conference on Learning

Two Cases in Innovative Australian Business Teaching: Keeping it ‘Real’

Barbara Evans, Dr Railton M. Hill.


Swinburne University of Technology in South-Eastern Australia is adapting to the needs of a highly competitive education market by emphasis on principles of innovation, globalisation, entrepreneurship and the leveraging of intersectoral advantage. As a result, staff are working to emphasise even more practical application of business learning. This paper describes two cases of undergraduate business teaching initiatives. These address the use of 1) a business new venture competition, and 2) the provision of ‘students as (marketing communications) consultants’ to industry, both involving third year undergraduate students. Common elements to emerge from these cases include the crucial role of lecturing staff in such initiatives and the creative leveraging of previously unexplored resources towards the enhancement of real world student business experience.

Presenters

Barbara Evans  (Australia)
Senior Lecturer - Marketing
School of Business
Swinburne University of Technology

Barbara has taught at both under graduate and graduate levels in most areas in marketing. She has taught in Swinburne's programs in Vietnam, South Korea, Eastern Europe, and Sarawak.
Barbara also supervises Honor students and Masters dissertations, and is the program manager of the Master of Business (Marketing).
Her extensive commercial experience has added to her belief that teaching should be 'part theory and part practice' by providing practical insights for students into the workings of 'real life'.


Dr Railton M. Hill  (Australia)
Senior Lecturer
School of Business
Swinburne University of Technology

Dr Railton Hill has worked in small business, broadcasting and account management, in addition to his academic career. He has worked in undergraduate and postgraduate teaching and research with Swinburne, La Trobe and Deakin universities, and taught with the Australian Graduate School of Management (UNSW).

Keywords
  • Business teaching methods
  • New venture business competitions
  • Students as business consultants



(30 min. Conference Paper, English)